CU Map: Asia

BGF Retail Co., Ltd., the founder of the CU brand, is the leading player in South Korea’s convenience store sector, operating over 18,000 locations nationwide. In collaboration with BGF Retail, Premium Corporation introduced the CU brand to Mongolia and has since steadily expanded its presence, now operating more than 490 stores across the country.

Today, the CU brand is present in four countries, including Malaysia and Kazakhstan, with each market operating over 140 and 30 stores, respectively, through different franchise operators.

South Korea

+18,000

Stores

Mongolia

+490

Stores

Malaysia

+140

Stores

Kazakhstan

+30

Stores

Mongolia’s very first convenience store network, Central Express, was launched with three initial locations.

Central Express CVS LLC was established.

Signed a master franchise agreement with BGF Retail Co., Ltd. of South Korea and obtained the CU brand franchise rights.
Received Mongolia’s first “Convenience Store” MNS certification

Within one year, the CU brand expanded to 50 store locations.
Launched the CU loyalty program and introduced the CU mobile application. 

Ranked 97th and elected the first time as one of the Top 100 enterprises in Mongolia.
Became the first chain in Mongolia with 100 branch stores. 
The first public food factory in Mongolia meeting international GMP and HACCP standards was put into operation. 
Officially launched the CU brand’s franchise program.

A cold chain distribution center was put into operation. 
The CU brand did successful IPO.

Central Express CVS JSC signed and finalized a deal to acquire 12 Circle K branch stores from Circle Chain LLC. 
CU convenience store chain reached MNT 1 billion in daily sales. 
Became the first chain in Mongolia with 200 branch stores.   
Ranked 39th and selected for the second time as one of the Top 100 enterprises.
Developed and implemented an integrated IT system across the network, incorporating South Korean system locally.
The first CU branch store was opened in rural provinces. 

Ranked 11th and selected for the third time as one of the Top 100 enterprises. 
Became the first chain in Mongolia with 300 branch stores.   
President Ukhnaagiin Khürelsükh of Mongolia visited the food factory as part of the national campaign on "Food Supply and Security. 

Achieved operational profitability
Ranked 8th and selected for the fourth time as one of the Top 100 enterprises. 
Became the first chain in Mongolia with 400 branch stores.   

Our journey through time

Mongolia’s very first convenience store network, Central Express, was launched with three initial locations.

Central Express CVS LLC was established.

Signed a master franchise agreement with BGF Retail Co., Ltd. of South Korea and obtained the CU brand franchise rights.
Received Mongolia’s first “Convenience Store” MNS certification

Within one year, the CU brand expanded to 50 store locations.
Launched the CU loyalty program and introduced the CU mobile application. 

Ranked 97^th and elected the first time as one of the Top 100 enterprises in Mongolia.
Became the first chain in Mongolia with 100 branch stores. 
The first public food factory in Mongolia meeting international GMP and HACCP standards was put into operation. 
Officially launched the CU brand’s franchise program.

A cold chain distribution center was put into operation. 
The CU brand did successful IPO.

Central Express CVS JSC signed and finalized a deal to acquire 12 Circle K branch stores from Circle Chain LLC. 
CU convenience store chain reached MNT 1 billion in daily sales. 
Became the first chain in Mongolia with 200 branch stores.   
Ranked 39^th and selected for the second time as one of the Top 100 enterprises.
Developed and implemented an integrated IT system across the network, incorporating South Korean system locally.
The first CU branch store was opened in rural provinces. 

Achieved operational profitability
Ranked 8th and selected for the fourth time as one of the Top 100 enterprises. 
Became the first chain in Mongolia with 400 branch stores.   

Our journey through time

2015

2017

2018

2019

2020

2021

2022

2023

2024

Mongolia’s very first convenience store network, Central Express, was launched with three initial locations.

Central Express CVS LLC was established.

Signed a master franchise agreement with BGF Retail Co., Ltd. of South Korea and obtained the CU brand franchise rights.
Received Mongolia’s first “Convenience Store” MNS certification

Within one year, the CU brand expanded to 50 store locations.
Launched the CU loyalty program and introduced the CU mobile application. 

A cold chain distribution center was put into operation. 
The CU brand did successful IPO.

Central Express CVS JSC signed and finalized a deal to acquire 12 Circle K branch stores from Circle Chain LLC. 
CU convenience store chain reached MNT 1 billion in daily sales. 
Became the first chain in Mongolia with 200 branch stores.   
Ranked 39^th and selected for the second time as one of the Top 100 enterprises.
Developed and implemented an integrated IT system across the network, incorporating South Korean system locally.
The first CU branch store was opened in rural provinces. 

Achieved operational profitability
Ranked 8th and selected for the fourth time as one of the Top 100 enterprises. 
Became the first chain in Mongolia with 400 branch stores.   

Our Purpose: Customer is at the Heart of Everything We Do

At Premium, customer is at the Heart of Everything We Do. We are committed to fulfilling the evolving needs of our customers by staying closest to the customer. We focus on the final touchpoints of our business to ensure a Premium Customer Experience by delivering exceptional products and servives

Downstream focus

Our primary objective is to drive the sustainable and profitable growth of our business through the strategic development of downstream segments, leveraging a strong commercial mindset and prioritizing synergetic value creation

Our Principles

Customer-Centric

We are committed to deeply understanding our customers, meeting their needs, and consistently exceeding their expectations.

Commercially Astute

We emphasize a strategic and commercial mindset as a key capability to drive and sustain business growth.

Growth-driven

We strive to continuously learn, evolve and grow alongside our employees, fostering mutual development for sustained long-term business success.

Compliant

We strive to achieve and sustain high profitability while complying with all relevant rules and regulations.

Innovative

We embrace the culture of continuous growth and foster innovation

Empowering

We emphasize leadership competencies and people development

Our approach

Core business focus:

Our main business activities are centered around retail and infrastructure. We continuously invest in expanding our operations and improving accessibility for customers. Ongoing development and enhancement in these areas form the foundation of our success.

Shaping the market fulfillment:

Our core focus in operating our business is on the downstream, where we develop key aspects that are closest to the customer. By strategically concentrating on this segment, we aim to enhance customer satisfaction and shape the market landscape in fulfilling customer needs.

Commercial Mindset:

We consider a strong commercial mindset as a key capability to drive and sustain business growth. By emphasizing business acumen in every decision, we ensure that our operations remain competitive and focused on value creation, ultimately enhancing our ability to seize opportunities and serve our customers more effectively.

Synergy and Scale:

We invest in highly synergistic and scalable businesses that align with our core operations. By focusing on ventures that create strategic value, we reinforce our commitment to core business development, ensuring that each investment strengthens our long-term growth and ability to serve our customers effectively.